How to Guide Amazon Customer to Leave a Reviews
Updated 2022 with upwards-to-appointment tactics and strategies.
As nosotros all know, reviews are critical to a product's success on Amazon. Ever since, Amazon removed incentivized reviews, getting reviews has been harder and harder. However, there are some easy sure-fire ways to go reviews – some that are completely white-chapeau, and some non so white-hat.
In this mail, nosotros'll hash out the current situation for Amazon reviews and how to become those critical first reviews.
How to Get Amazon Reviews and Ratings
This commodity will describe how to go Ratings which include both text reviews and unproblematic star ratings of your production. Your overall rating is what contributes to the the star rating of a product, which is what we all intendance about.
In 2020, Amazon transitioned Reviews to Ratings. The departure is that customers can now but go out a star rating without leaving a text review.
It is far easier for a custom to exit a star rating than a written review. The effect has been that is now easier to get ratings on Amazon. Ratings also tend to skew higher than reviews.
How Amazon Calculates Product Ratings
Always since Amazon removed incentivized reviews and introducedverifiedandnon-verified reviews, how Amazon calculates a product'southward rating has get increasing complex. All ratings and reviews are non weighted equally.
Amazon uses a complex weighted-average algorithm when calculating the boilerplate rating of a product. A product with just i five-star review could potentially have a rating of anywhere from 0-5 stars.
Amazon does not reveal the factors considered in this algorithm just information technology'southward ordinarily accustomed the following variables are important:
- Review age
- Reviewer profile (number of reviews, boilerplate rating of reviews left, etc.)
- Length of review
- Number of helpful votes
- Verified or non-verified
- Rating vs written review
- Deviation from hateful rating
Essentially, a recent long review that with a number of helpful votes written from a reviewer with a strong reviewer contour will likely show upwards near the top of your reviews and will too weight your overall rating more heavily.
Amazon White Hat Review Strategy
Here'south a solid white lid review strategy for getting Amazon product reviews and ratings:
#1White Hat Tactic #1: Amazon Vine
In December 2019, Amazon rolled out the Vine program to all sellers.
To utilise Vine you enroll your product via the Advertising menu inside Seller Central. You then requite your production away to Vine Voices members (people with a history of providing insightful reviews). As of October 2021, information technology will price $200 per production to enroll. Prior to October 2021 it was costless but it'due south yet a deal compared to the $2500 information technology used to cost for Vendor Central clients. You tin can only enroll products with less than xxx reviews.
Vine is a corking way to get some early reviews with one caveat: Vine reviews take been known to exist more critical than average. i-3 star reviews are non uncommon. Contrast this with the Early Reviewer program where nigh reviews typically are four or 5 stars.
#2White Hat Tactic #ii: Utilise the Request a Review Button
As previously mentioned, Amazon rolled out the Request a Review push in 2019. In our testing, we've plant this push button results in about a 10% to 20% increase in the charge per unit of reviews. Increasing the probability that existing customers get out a review is the most important thing that you can do to increase your number of reviews.
Here are some more details about what orders you tin apply this button on and what exactly happens when it'due south pressed:
- Must be used on orders inside 4-thirty days of an guild being delivered
- Product rating request and seller feedback request will be sent in the aforementioned email
- Message cannot be customized
- Using itdoes not disallow yous from requesting a review separately
You tin can manually click this button within your Manage Orders folio within Seller Central. However, the easiest way by far is to use some tool to automate this such every bit Jungle Sentinel'southward chrome extension.
#threeWhite Hat Tactic #3: Utilize Product Inserts
Product inserts can be useful when reminding customers to leave a review although you must be careful not to provide any if/then statements in the insert verbiage, for example, "If you leave us a review then we'll give y'all a lifetime extended warranty".
Ane effective and relatively risk-gratis way to use inserts is to enquire customers to register their product for an extended warranty (or something like) to get their email. Afterwards, you can enter them in an email auto-responder serial to remind them to get out a review.
Amazon send an ominous email to sellers reminding them not to employ inserts to ask for positive reviews. Reminding the customer to leave a review is still OK, you just can't enquire them to leave a positive review.
#ivWhite Hat Tactic #4: Apply ManyChat to Engage With Previous Customers
If you're not using ManyChat to assistance increase your Amazon sales yous should be now. The total details of how to set up your ManyChat bot are across the scope of this article but you tin do it within a few minutes. A sample flow would like the post-obit:
Y'all tin can utilize an suspend service to target previous customers or use an existing audience you have gear up up (if yous don't use either of these two things you'll basically be employing a spray and pray approach).
#5White Hat Tactic #five: Product Giveaways and Discounted Products
By using steep discounts, you tin can get more than sales for your products and increase the likelihood of more reviews. I price all of our prices with a 25% discount when launching them to get stronger firsthand sales.
There are besides discount andrebate clubs that push the boundaries of white hat tactics just are still technically TOS compliant as of this writing. RebateKey is 1 of the most popular of these services. These services ofttimes are more than aimed at getting sellers total price credit for sales than reviews per se but a high percentage of purchasers do in fact exit reviews.
#6White Hat Tactic #six: Launch New Products to an Email List (VIP Gild)
Hopefully, y'all've been edifice your off-Amazon electronic mail list. If you lot have an email list, then when y'all launch new products do not send them links to your website to purchase, instead send them directly to your Amazon product detail page on Amazon.This accomplishes two things:
- You lot get vital initial sales velocity for your products
- Your email list is more likely to produce satisfied customers who will subsequently leave reviews
Sales velocity is critical for Amazon. There are some who believe Amazon besides rewards brands that produce sales on Amazon from exterior of Amazon.
2d, your electronic mail list is probable to be an audience of people who like your product. Later, they'll be more likely to exit positive reviews. You can likewise get into grayness-hat strategies and in your email smash ask customers to email you after purchase and offer them some kind of refund via PayPal. You're not refunding them in render for a review – yous're only offer a product disbelieve. Of class, once they electronic mail you, you've gotten that disquisitional customer engagement and it'south easier to solicit reviews from them.
How to Find Who Left an Amazon Review?
At this point, you may be wondering if there's a style to figure outwholeft you a review for a detail product. Amazon certainly does not make information technology piece of cake to figure out who left a review. Clever services (often Chrome Extensions) for many years have used avant-garde techniques (specifically something chosen aprofile ID) to help sellers determine the Order ID of who left a review. Amazon has closed these loopholes. Every bit of now the just way to figure out who left a review is if the customer uses the aforementioned proper noun on their product review every bit they use in their shipping address.
#seven White Chapeau Tactic #vii: Request Reviews from Customers Who Have Left Positive Seller Feedback
Most buyers on Amazon don't quite understand the difference between seller feedback and product reviews. Most of us accept probably seen production reviews left in Seller Feedback at some bespeak. It is essential to constantly review your seller feedback.
Proactively e-mail all customers who accept left positive seller feedback, peculiarly those who left product reviews, and asking them to exit product reviews. I even include an attachment like this with my emails explaining how exactly to leave product reviews. Only a pocket-sized minority of buyers leave any feedback and those who take left seller feedback are more probable to leave production reviews.
#8White Hat Tactic #8: Employ Amazon to Contact Critical Reviewers
Up until recently, you were unable to contact customers who left a negative review every bit information technology was nearly impossible to find the buyer identity of a disquisitional reviewer. In 2021 though, Amazon rolled out the ability to contact customers who take left a 3-star review or less.
This features works well to initiate a dialogue with customers who left disquisitional reviews and hopefully make them happy and accept them revise their reviews. In that location's some of import notes near this heir-apparent contact feature though:
- Amazon sends critical reviewers a canned message (and you can non send a custom bulletin until the customer responds to the canned message
- You must be Brand Registered
- There is contingency on the customer revising the review
This tactic won't go you any more reviews, simply having customers change or delete negative reviews is arguably more impactful than annihilation else.
#ixWhite Lid Tactic #nine: Great Packaging
In ecommerce, great product packaging leads customers to overlook product flaws and bad packaging makes them find flaws. Your product packaging is the first impression a client will have of your production and often what customers will leave their review based on. You can see an example of one of the packaging for one of our previous brands below.
If you want to take a 4.5 star or 5 star product you lot need to spend a little bit more time and try on your product packaging. This means no poly bags and no obviously boxes. Use total-color boxes when possible. Include adequate use-manuals (even for the simplest products) and other product inserts that give your product a polished feel.
#10White Hat Tactic #10: Request Reviews from Customers You've Provided Client Service To
If you engage in a chat with people and provide great customer service, near people are happy to leave a great review regardless of the product. And I mean real engagement – not some Feedback Genius autoresponder. Engagement tin include:
- Questions about a product before a purchase
- Technical support after a buy
- Returns for a production that is simply no longer needed
- Making an unhappy customer happy
If you have a conversation with a client and you ask them "tin you leave a review?" nearly customers will happily oblige.The easiest reviews to become are from customers who ask a product question so order. Check upwardly on them in a week to make sure they got the product. AFTER they answer to your concern email confirming they got the product then ask for a review.
Grey & Black Hat Amazon Product Review Techniques
No commodity on getting Amazon reviews would be consummate without speaking about grey and black hat review techniques. I do not endorse these techniques at all (in fact, I would strongly propose y'all avoid them birthday) merely it'south valuable to know what techniques sellers are using to go reviews in today'south Amazon earth.
#1Black Hat Tactic #1: Friend and Associate Reviews
I suspect most sellers accept been guilty of soliciting a review or two from a family member or friend. This is strictly confronting Amazon'due south TOS. Amazon is very good at detecting connections between reviewers and sellers (via shared shipping addresses, IP addresses, etc.) so sellers must be careful to avoid having these connections detected by Amazon if using these strategies. If used sparingly, the detection levels from Amazon are low and generally, if Amazon is suspicious of a small number of reviews, they will just prevent them from beingness published.
Account Suspension Risk level: Low
#iiBlackness Hat Tactic #2: Facebook Review Groups
On Facebook there exist A LOT ofReview Groups where yous give away your production to group members and refund them after they've posted a review. Here's an example of ane Facebook review group. Search for "review group" on Facebook and you'll come across tons more.
This is explicit exchange of a refund for a review is 1 of Amazon'south most suspendable law-breaking. Given that the entire commutation takes place off of Amazon information technology is difficult to track, however, all it takes is one customer messaging y'all through Amazon asking for their refund to immediately arouse significant suspicion from Amazon.
Account Suspension Risk Level: Medium
#3Black Hat Tactic #iii: Using Email Append Services to Target/Contact Customers
Amazon famously does everything possible to keep sellers from accessing customer data. They hide electronic mail addresses and telephone numbers. Electronic mail appending services take Amazon shipping information and friction match information technology against Large Data databases to obtain a customer'southward email address and/or telephone number. Some services claim a 40% success rate but most arewell below this.
It's a bad idea to contact these customers directly one time you get their e-mail but these services can be used finer to remarket to customers on Facebook/Google/etc. with minimal chances of beingness defenseless from Amazon.
Account Interruption Run a risk Level: Medium
#4Black Lid Tactic #4: Using Zombie Accounts to Get Imitation Reviews (Brushing)
Amazon has a serious issue, especially amid Chinese sellers, with imitation reviews. This is washed on a Large scale to accumulate dozens or hundreds of fake reviews. Substantially these services use simulated Amazon accounts to purchase a seller'southward products and so leave fake reviews. This sophistication of these services is mind blowing. Prices range from $1-3 per review depending on the likelihood of these reviews to be detected by Amazon.
Amazon is playing a constant game of whack-a-mole to fight against these simulated reviews and they are becoming increasingly better at detecting these imitation reviews and suspending sellers permanently who use them. However, yous don't need to dig to observe a lot of sellers still using fake reviews with impunity.
Account Suspension Risk Level: Very High
#5Black Hat Tactic #v: Bribing Amazon Red china Employees to Delete Negative Reviews
Amazon also has a serious problem right now with employees accepting bribes from sellers to perform a number of nefarious tasks including deleting negative reviews. I am serious – this happens on a relatively large scale, especially amid Chinese sellers. According to price sheets I accept viewed from Chinese vendors, Amazon review deletion services charge effectually $300 per review deletion so information technology is not cheap.
Account Suspension Adventure Level: Extremely High
Review Maintenance: Review Upvoting, Review Removal, etc.
There are a few other things y'all tin do to improve your review contour, some white hat and some black hat.
Review Upvoting
Practice you have a terrible one-star review that is the first review being displayed? While you may not be able to remove it, you lot tin can upvote your pinnacle reviews to increase their visibility and decrease the visibility of the negative reviews.
Amazon normally displays the mosthelpful reviews at the top.
Yous tin can ask friends and family to upvote (re: mark asHelpful) a top review. There are likewise services that will upvote reviews for effectually $0.fifty-$1.00 per upvote. This is not TOS-compliant but also something Amazon does non appear to be monitoring vigilantly.
Even more than blackness hat, in 2019 there are reports that a large number of Abuse reports for a particular review will automatically trigger that review beingness removed.
Review Removal
Believe it or non, Amazon will actually remove negative reviews in sure circumstances.
The easiest reviews to go removed are ones that incorporate offensive language (swearing, racist terms, etc) or URLs.
All the same, recently, Amazon is also willing to remove reviews that are entirely fulfillment based for products fulfilled by Amazon. If requesting this type of removal simply open a case inside Seller Key, requite a link to the review and clearly state the reason that yous are requesting removal. Amazon loathes to remove reviews merely it's worth trying, fifty-fifty with a depression success charge per unit.
Determination
The landscape for obtaining reviews on Amazon has completely changed in the last yr. Launching products has gotten considerably harder but this can really be a good thing for many sellers every bit it keeps out a significant portion of the competition.
What is your review strategy for launching a production? Do you have any tactics non mentioned here? Delight share in the comments below.
Source: https://www.ecomcrew.com/how-to-get-amazon-reviews/
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